Bridal Market 2025 Recap: Top Trends You Need to Know About!

Twice a year, we head to the Bridal Market in Chicago to pick out the latest, trendiest bridal styles that will be gracing the aisles of Ivory & Beau in Savannah. And this year… ️‍🔥🔥🔥 it’s HOT hot hot!!!!! I can’t even contain my excitement about the new dresses we have lined up for this fall!!! This Market was particularly special because, after acquiring Camellia Bridal, we were able to explore even more incredible designers to add to our selection, which means we now have even more options for brides-to-be. No more just 4 or 5 collections — this time, it felt like we visited a million (well, at least!).

Make sure to scroll down to catch our new YouTube vlog! We’ve got behind-the-scenes content that Amy, the boutique manager at Camellia (our sister shop), and I captured live while we were at Bridal Market. Then once we returned to Savannah, Holly (our boutique manager) and I filmed a recap that you won’t want to miss!

Now, speaking of excitement… please, there’s got to be a fashion-forward bride out there who will absolutely rock my FAVORITE gown from the new Sottero & Midgley collection. If you choose us as your bridal shop, I’ll love you forever — and I’m even throwing in a free bridal bouquet as a special treat if you also choose us as your wedding florist. Seriously, this offer is for real!!! 😍

As always, Bridal Market is our time to make sure we bring you the absolute best. So if there’s a specific style you’ve been dreaming of seeing at Ivory & Beau, we want to hear from YOU! Comment below, DM us on Instagram, drop us a message on YouTube, or email us — whatever works for you! We’re all ears and would LOVE to know what you want to see more of in our boutique.

And don’t forget to follow us on Instagram so you’re always in the loop when the new gowns start arriving!